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DESCRIPTION
Customer segmentation is an important tool for customer analysis.
• To identify cost reduction opportunities
• To identify revenue and profit maximizing strategies
• To achieve differentiation and to preempt competitors' moves
• To determine the strategies that fit best with a company's core competencies
This presentation was developed to show how to do an effective customer segmentation excercise. It contains key concepts, approaches, and their application through some examples.
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Source: Best Practices in Customer Segmentation PowerPoint Slides: Customer Segmentation PowerPoint (PPT) Presentation, Documents & Files
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This bundle contains 21 total documents. See all the documents to the right.
Customer Segmentation Positioning Targeting Problem Solving Market Research Human Resources Creativity ISO 9001 Consulting Frameworks Product Launch Strategy Product Strategy Hypothesis Generation Product Lifecycle Maturity Model Corrective and Preventative Action 8D Customer Experience Service Design Ideation Diversity Marketing Plan Development Strategic Planning Psychology Objectives and Key Results Benchmarking Lean Game Workshops Employee Management Performance Management Goal Setting Kaizen Quality Management & Assurance Onboarding Innovation Management
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